The Significance of Entrepreneurial Marketing on the Growth Potential and Competitive Advantage of Small and Medium Enterprises
| Author | Fateel, Zainab AbdulRasool Abdulla | |
|---|---|---|
| metadata.dc.contributor.department | "University of Bahrain, College of Business Administration, Department of Management and Marketing | |
| metadata.dc.date.accessioned | 2026-09-20T15:51:24Z | |
| Publication date | 2025 | |
| Degree level | Master | |
| Abstract | Abstract : This study examines how entrepreneurial marketing might help small and medium-sized enterprises (SMEs) expand and gain a competitive edge. Since they frequently operate in dynamic marketplaces with limited resources, SMEs need creative and flexible marketing techniques to succeed. The study investigates how SMEs can overcome obstacles, including financial limitations, market volatility, and fierce rivalry, by utilizing entrepreneurial marketing, which is defined by creativity, customer-centricity, and resource optimization. In-depth interviews with Bahraini SME owners and managers were carried out using a qualitative research methodology to learn more about their marketing strategies and difficulties. According to the results, SMEs can use entrepreneurial marketing to increase their agility, innovate with little funding, and cultivate enduring relationships with clients, all of which promote growth and competitiveness. Important tactics include joint ventures, digital marketing, and flexible, niche-market-specific marketing techniques By emphasizing the value of entrepreneurial marketing as a strategic mindset as opposed to just a collection of tactics, the study adds to the body of literature. Additionally, it highlights research gaps, including the need for longitudinal studies on the long-term effects of entrepreneurial marketing and the impact of contextual and cultural factors on marketing strategies. There are useful suggestions made for SME owners, legislators, and educators to encourage the adoption of entrepreneurial marketing and aid in the growth of SMEs Considered, the study emphasizes how important entrepreneurial marketing is to helping SMEs achieve a competitive advantage and sustainable growth in today's rapidly changing business world. Keywords: Small and medium companies: Based on the Bahraini MoIC, small companies have 6-50 employees or a revenue of 50,001-1,000,000 BHD, whereas medium companies have 51-100 employees or a revenue of 1,000,001-3,000,000 BHD. Entrepreneurial marketing: Is a strategic marketing practice that utilizes innovation and proactivity to overcome the challenges borne by SMEs due to the volume and nature of their operations. Growth: Growth in companies is measured by different factors, including: increased revenue, team expansion, geographical expansion, entering new markets, entering new market niches, and more. Competitive advantage: Competitiveness in companies is measured by different factors, including: market positioning advancements, client retention rates, client base growth, brand recognition, and more | |
| metadata.dc.identifier.other | Drupal node 4663 | |
| metadata.dc.identifier.other | https://digitalrepository.uob.edu.bh/en/dar/significance-entrepreneurial-marketing-growth-potential-and-competitive-advantage-small-and | |
| metadata.dc.identifier.uri | http://165.227.56.122/handle/123456789/7160 | |
| Language | en | |
| Link | https://digitalrepository.uob.edu.bh/en/_flysystem/fedora/2026-02/002427_the_significance_of_entrepreneurial_marketing_on_the_growth_potential_and_competitive_advant.pdf | |
| Title | The Significance of Entrepreneurial Marketing on the Growth Potential and Competitive Advantage of Small and Medium Enterprises | |
| Type | Master's Thesis | |
| College | College of Business Administration | |
| Department | Management and Marketing |
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