Exploring the Influence of Digital Transformation on Employee Behavior During COVID-19
| Author | Mubarak, Rana Mohamed | |
|---|---|---|
| metadata.dc.contributor.department | "University of Bahrain, College of Business Administration, Department of Management and Marketing | |
| metadata.dc.date.accessioned | 2026-09-20T15:47:13Z | |
| Publication date | 2022 | |
| Degree level | Master | |
| Abstract | Abstract: Purpose: The purpose of your study is to explore the influences of digital transformation on employee behavior during the COVID-19 pandemic in the education sector in the Kingdom of Bahrain. Design/methodology/approach: The method used to conduct this thesis was to conduct a qualitative analysis through two methods: focus group and in-depth interviews on Bahrain schools in order to enrich the literature on this concept and to discuss how the influence impacted the employee's behavior and assist them in adapting to the digital transformation during COVID-19, the pandemic. Findings: The findings show that the pandemic had an influence on employees, particularly in the early stages of the crisis. However, as the digital transformation began to be implemented and plans began to be put into action, teachers demonstrated great engagement despite their fair and even went above and beyond what was expected. The main internal influences that impacted the employee's behavior either positively or negatively are leadership, digital literacy, and working from home. In addition to teachers' privacy, teachers face many challenges due to these factors. Research limitations/implications: This will focus on the influences of digital transformation on employee behavior limited to the education sector in Bahrain. Practical implications: This research lays the groundwork for identifying the most significant intemal influences during COVID-19 to consider in order to overcome the problems that arise during and post the pandemic, and how to take advantage of the lessons learned and the challenges on a larger scale and across different sectors as much as possible. Originality/value: This thesis makes key recommendations toward closing the gap between the challenges introduced as a result of the pandemic and digital transformation and their influence on employee behavior. Recommendation: To enhance the digital employee experience by improving the digital culture and work from home concept. Keywords: Digital Transformation, Leadership, Digital Literacy, Work from Home, Pandemic, COVID-19, Digitalization, Employee Behavior, Employee Engagement, Employee Satisfaction, Employee Performance | |
| metadata.dc.identifier.other | https://digitalrepository.uob.edu.bh/id/063f2d15-d795-4e48-90b3-2fa0f07c93d2 | |
| metadata.dc.identifier.other | Drupal node 3000 | |
| metadata.dc.identifier.other | https://digitalrepository.uob.edu.bh/en/dar/exploring-influence-digital-transformation-employee-behavior-during-covid-19 | |
| metadata.dc.identifier.uri | http://165.227.56.122/handle/123456789/6564 | |
| Language | en | |
| Link | https://digitalrepository.uob.edu.bh/en/_flysystem/fedora/2025-03/rana_final_thesis_report.pdf | |
| Title | Exploring the Influence of Digital Transformation on Employee Behavior During COVID-19 | |
| Type | Master's Thesis | |
| College | College of Business Administration | |
| Department | Management and Marketing |
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